FOR IMMEDIATE RELEASE:

eyeTopics.com Launches Consumer Information Website
About Eyewear and Vision Care

Written by eye care professionals, eyeTopics.com offers consumers the latest news and information about contact lenses, eyeglasses, LASIK refractive surgery and other eye and vision-related topics.

Las Vegas, NV (PR Web) January 10, 2005 – eyeTopics.com, Inc., an innovative provider of eye-related healthcare information, today launched eyeTopics.com—a consumer information website that helps visitors learn more about their eyes and make well-informed decisions when purchasing eyewear and vision care.

eyeTopics.com covers a wide variety of eye and vision-related subjects, including: contact lenses, eyeglasses, sunglasses, safety eyewear, eye exams, common eye disorders and vision problems, nutrition and vision, children’s vision, computer eyewear, vision and aging, and vision therapy. The site also contains information about LASIK and other types of refractive surgery to correct one’s eyesight.

“There simply isn’t enough time during the course of a routine eye exam for doctors to answer all the questions their patients may have about these topics,” explains Gary Heiting, O.D.—eyeTopics.com’s president and senior editor. “One of our primary goals at eyeTopics.com is to give patients reliable, current, and easy-to-understand information that helps them make smart decisions when purchasing eyewear and managing their family’s vision care.”

“All original articles that appear in eyeTopics.com are written by optometrists, ophthalmologists, or optical industry professionals and are reviewed by our editorial staff to assure accuracy and readability,” notes Dr. Heiting, who has twenty years experience in clinical eye care and optical industry consulting and education.

For its news features, eyeTopics.com reviews the latest issues of more than twenty peer-reviewed eye journals and respected newsletters in the fields eye care, eyewear, and vision science. From these sources, the site’s editorial staff selects articles it deems to be of greatest interest to a broad audience and summarizes the information in concise and easy-to-understand news reports on the eyeTopics.com website. (References to the source documents are included in the news reports for those visitors who wish to read the original articles in their entirety.)

eyeTopics.com also offers eye care professionals an opportunity to become guest authors and publish their own eye-related articles within the site. Additions to the website in 2005 will include a Doctor Locator feature that will allow visitors to find and learn more about eye doctors in their area who support eyeTopics.com.

“We are confident people who visit eyeTopics.com will find it an enjoyable and educational experience and that it will help them make good decisions when purchasing eyewear and vision care,” says Dr. Heiting.

About eyeTopics.com, Inc.

eyeTopics.com, Inc. is an innovative provider of eye-related healthcare information to consumers. Our products and services help people learn more about their eyes and make well-informed decisions when purchasing eyewear and managing their family’s vision care. We also provide opportunities for eye care professionals and manufacturers of eyewear and optical goods to promote their professional services and products to consumers in an efficient and cost-effective manner.