Guess? was founded in 1981 by Georges, Paul, Armand, and Maurice Marciano.  The company is headquartered in California and made their name as a brand of jeans.  Throughout the 1980s Guess? Jeans were one of the most popular brands of jeans.  Today, the company is still run under the co-chairmanship of Paul and Maurice Marciano.  Guess? now sells a huge range of clothing and accessories for men, women and children in over a thousand shops in 70 countries.

In 1989 Guess? launched their line of eyewear.  You can choose from a couple of dozen styles of Guess? Eyeglasses.  Guess? offers a wide range of eyeglass and sunglass styles and colors.  Many of the frames feature spring hinge temples, drill mount construction reinforced steel nose bridges and laminated plastic temples.

Viva International Group is the licensed manufacturer of Guess? Eyeglasses.

Founded in 1978 by Harvey Ross, Viva International Group is a global leader in designer fashion eyewear.  Product designs are created by Viva's designers in Italy and the United States.  Viva International Group has offices and direct sales forces in the United States, Canada, Mexico, France, Belgium, the United Kingdom, Hong Kong, Spain, Brazil, Germany, The Netherlands, Austria, Switzerland, Holland, Portugal and Japan, with distribution in more than 50 countries.

Licensed brands available from Viva International Group include Guess, Escada, Harley Davidson, Candie's, Magic Clip, Etro Vision and Catherine Deneuve.