Juicy Couture was co-founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1994, and is a stylish contemporary line of casual apparel.  The company is based out of Pacoima, California. Juicy is very well-known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who wear them.

In 2002 Juicy Couture added collections for men and women, and in 2004 they added bathing suits and accessories for women such as shoes, handbags and jewelry.  Today, Juicy Couture also offers watches and sunglasses.

Juicy Couture Sunglasses are designed with an eye towards a wide demographic.  Juicy Couture frames are distinctively detailed and manufactured with unique styles and sophisticated designs.

Celebrities seen wearing Juicy Couture Sunglasses are Britney Spears, Nikki Hilton, Drew Lachey, Madonna and Jennifer Lopez.

Amusing slogans often ornament their clothing such as "Wake up and smell the Couture" and "Dude, Where's my Couture?". The signature Juicy Crest, as well as the phrases "Love, P&G" are stitched on the inside tag of each item of Juicy apparel.

Juicy Couture was acquired by Liz Claiborne in 2003.  Skaist-Levy and Nash-Taylor remained co-presidents of the company, and remain the creative minds behind Juicy Couture.