Diesel SpA was founded by CEO and owner Renzo Rosso in 1978. The company made fashion-forward jeans, becoming one of the most successful clothing companies in the world.
Today, Diesel creates unusual yet modish men's and women's casual apparel as well as licensing their name to leather goods, eyewear, fragrances, and footwear, selling their products in over eighty countries throughout the world.

Diesel Sunglasses are arresting and colorful, providing sunglass eyewear for the daring and dynamic. All Diesel lenses are manufactured to give you 100 percent UV protection from harmful radiation. Safilo is the licensed manufacturer of Diesel Sunglasses.
Popular with many celebrities, Diesel Sunglasses can be seen on the likes of Beyonce Knowles, The Simple Life star Paris Hilton and Friends star Matt LeBlanc. Matt Damon's character in Ocean's Twelve can also be seen wearing a pair of Diesel Sunglasses.
Established by the Tabacchi family in 1934, Safilo manufactures and distributes eyeglass frames, sport goggles and sunglasses, selling its products in sporting goods stores and through opticians under their own Carrera and Smith brands and more than twenty licensed names including Giorgio Armani, Gucci, Kate Spade, Liz Claiborne and Hugo Boss.
Using subsidiaries and distributors through out the world, Safilo offers its products in over 120 countries.